Hans Hoffmann was born in Munich, Germany. He holds a diploma in telecommunication engineering from the University of Applied Sciences in Munich. In 2007, he completed his Ph.D. studies at Brunel University West London, at the School of Engineering and Design. From 1993 to 2000, Hoffmann worked at the Insitut fuer Rundfunktechnik in research and development for new television production technologies. In 2000, he joined the European Broadcasting Union (EBU) as a senior engineer in the technical department. By now, as senior manager in Technology and Innovation, he is leading a great team of professionals focusing on emerging media technologies such as immersive media, IP, cloud, Data and AI, new workflows and broadcasters innovation strategies. Hoffmann has chaired several EBU activities and co-chaired Task Forces between SMPTE and EBU and was instrumental in setting up the Joint Task Force on Networked Media. He has a long history of involvement in SMPTE and international groups (e.g. AMWA) and leads currently the Inter-SDO group and co-chairs the Forum of Advanced Media in Europe (FAME). Hoffmann is an ambassador of growing next generation leadership in the media industry, a fellow of SMPTE and a member of the Institute of Electrical and Electronics Engineers (IEEE), and the FKT (Germany) from which has was awarded with the Richard Theile medal in 2020.