Michelle Munson

Not for Thee, Now All for Thee,” also known as “The Rise of Video NFTs for Video Engineers

Over the past few years while blockchain technology has risen in the financial spaces of the Internet ("DeFi"), it has largely remained "on the fringes" of the video technology space. SMPTE is exemplary: a blockchain category has been among the categories, but few talks have touched on it, let alone anticipated the shift 2020-2021 would bring to mainstream this technology, thanks to the rise of Non Fungible Tokens (NFTs) for digital art and now for all types of media including video. Over the span of less than ~12 months starting with the meteoric sale of the 'Beeple' digital image, the field has expanded from static digital art NFTs to encompass virtually every digital media format conceivable -- whole albums, 3D/CG animations, and now even original video series released and sold as NFTs. My own experience as an innovator in blockchain media technology has given me a unique vantage point in this wild ride. In this talk I would like to share my experience, and take on this topic that has to date been "Not For Thee" in our community, and help make it "All for Thee", by examining the technical foundations of Non Fungible Tokens for video engineers, and explaining a new Content Blockchain Protocol that gets at some of the bigger problems facing NFTs for full length video. My comments will draw on our experience launching a game-ified video NFT marketplace for a mainstream consumer audience in conjunction with a popular television series on a major US broadcast network.
 

Jesse Korosi

ASC Framing Decision List (FDL)

Framing complexity has risen over the last many years, but yet the process for conveying framing from set to post-production for the most part remains the same. Without a standardized set of metadata for communicating framing, the process can be very labor intensive and error prone. The ASC’s Advanced Data Management (ADM) sub-committee intends to provide a mechanism to document framing decisions through all phases of a project’s lifecycle, from pre-visualization through post-production, allowing for a much more automated process of sharing and applying framing information between departments. Join the ADM sub-committees chair Jesse Korosi as he introduces the ASC FDL! Framing complexity has risen over the last many years, but yet the process for conveying framing from set to post-production for the most part remains the same. Without a standardized set of metadata for communicating framing, the process can be very labor intensive and error prone. The ASC’s Advanced Data Management (ADM) sub-committee intends to provide a mechanism to document framing decisions through all phases of a project’s lifecycle, from pre-visualization through post-production, allowing for a much more automated process of sharing and applying framing information between departments. Join the ADM sub-committees chair Jesse Korosi as he introduces the ASC FDL!